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More and more people, especially millennials, are comparing healthcare services and products using transparency tools when shopping for healthcare.
The internet and mobile apps are gaining more ground. More than one third (36%) of respondents in the 2018 United Healthcare Consumer Sentiment Survey said they had compared the quality and cost of medical services over the last year using the internet or mobile apps.
Unfortunately, the ability to shop around for the best priced healthcare service or product is not easy within the U.S. healthcare system, and competition is not always encouraged.