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It’s no secret that A-list celebrities and personalities love to hop on trendy bandwagons, so it comes as no big shock that they are getting their feet wet in the bustling CBD market. After all, this is an industry that is quickly going mainstream and is on everyone’s lips, from lawmakers to physicians and wellness gurus.
The CBD market was worth well over $5 billion in sales in 2019, and analysts predict that its valuation will hit $24 billion by 2024, according to Forbes. And, with celebrities like Martha Stewart endorsing or launching their own CBD brands, the industry might cross this figure sooner rather than later.
Over the years, Martha Stewart has become a domestic icon, and everything she touches turns into gold. Whether you love her mouthwatering recipes or a fan of her sophisticated home retouches, she is definitely someone who knows a thing or two about living the finer lifestyle. You will be glad to know that she has joined forces with Canopy Growth to develop a top-notch line-up of CBD products.
Canopy Growth is one of the most highly regarded CBD companies in North America. With Martha Stewart on board, the brand has incorporated the hemp-derived compound into a range of wellness products. They are sold in three wonderful forms: gummies (which Martha has dubbed pâte de fruit), oil tinctures, and soft gels.
To make sure they are “on brand,” Martha and Canopy Growth opted for a host of unique flavors. These savory products feature huckleberry, black raspberry, red raspberry, kumquat, lemon, orange, and other tasty flavors.
As soon as you hear Martha’s name, you know the products meet the highest standards of quality and formulation. While research into the efficacy and safety of hemp-derived CBD products is still ongoing, it’s thought to possess properties that may help with an array of ailments. Researchers have shown it may help alleviate stress, quell anxiety, and aid sleep.
Cannabidiol products have also been found to support relaxation, boost mood, and address symptoms associated with depression. Unlike other cannabinoids like marijuana, CBD is nonaddictive, non-intoxicating, and won’t mess with your brain chemistry. Recently, it has also been touted for a broad range of therapeutic benefits.
For instance, CBD oil may be used for pain and ache relief. For this reason, people who suffer from migraines, back pain, and other chronic pains can use topicals like CBD balms, salves, lotions, creams, and even transdermal patches to deliver a good dose of the non-psychoactive ingredient. Best of all, CBD products tend to have longer shelf-life, especially if you purchase from a trustworthy brand like Canopy Growth.
As well as improving depression, insomnia, pain, and anxiety, research seems to also suggest that cannabidiol may play a role in the treatment of epileptic seizures. While this research is still in its infancy, the American Epilepsy Society claims that CBD may offer hope for patients suffering from seizure disorders. More specifically, some recent studies have demonstrated that the compound, when used in conjunction with low THC, may lower the number of seizures in epilepsy patients.
CBD may also possess neuroprotective properties, which means it can help protect the brain from neurodegenerative disorders like Alzheimer’s disease, Parkinson’s disease, stroke, and Multiple Sclerosis. These are infirmities that cause your nerves and brain cells to depreciate over time.
The most exciting news, however, comes from research being conducted on the role of cannabidiol in preventing cancer growth and alleviating side effects associated with cancer treatments like chemotherapy. While the National Cancer Institute (NCI) doesn’t officially endorse any CBD product, it agrees that CBD may help with the fight against cancer.
The list of potential therapeutic and self-care benefits of CBD goes on and on, which is why the news that Martha Stewart has made a foray into the market is a cause for celebration.
That said, her new venture is not without its challenges. The CBD market is already overcrowded and there are hundreds, if not thousands of brands, currently competing over customers’ attention. For example, I personally use Eden’s Herbals brand, a US-based manufacturer with a large variety of CBD products. Some of my friends use different brands altogether. This makes it incredibly difficult for a new customer to choose the right brand. In addition, it makes hard even for celebrities to succeed at cutting through the noise and turning their CBD brands into household names.
And, truth be told, Martha Stewart isn’t the first celebrity to hop on the CBD bandwagon. In fact, she is entering a pretty overcrowded market.
Snoop Dogg, the sensational rapper and Martha’s own friend, and business buddy has already inked a partnership deal with Tweed, a subsidiary of Canopy Growth. The multi-Grammy Award-winning recording artist has created three cannabis-related products with the brand under the Leafs by Snoop line-up.
Paltrow is well-known for starring in blockbuster films like the Iron Man series, The Talented Mr. Ripley, and Sliding Doors. You may also know that she co-owns Goop, a famous California-based micro-lifestyle brand she helped established back in 2008. In 2019, Goop launched a line-up of CBD products coyly dubbed the Fleur Marche. It offers CBD oils, edibles, lotions, tinctures, and skincare goods.
The famous songwriter and recording artist has clinched a handful of Grammy Awards. What you may be aware of is that Etheridge struggled for several years with the side effects of steroid she was prescribed for after undergoing multiple rounds of chemotherapy. In a bid to help others avoid this, Melissa has developed a brand of THC-infused CBD products under the “Etheridge Farms” line.
Whoopi Goldberg has a long, storied, and colorful career in television and movies, plus she has enjoyed massive success as a TV host and author. The standup comedian is famed for using medical marijuana and CBD to deal with symptoms of glaucoma and menstrual cramps. Goldberg has teamed up with industry veteran Maya Elisabeth to churn out THC-based CBD products for menstrual cramp pain relief.
Rogen has enjoyed great success as a comedian and Hollywood actor. His passion for CBD is well-documented. He not only advocates for use of medical marijuana but has also shown a massive interest in pushing CBD as a possible treatment of Alzheimer’s disease.
The list of celebrities who advocate for CBD use is even longer. Part of the charm is that CBD doesn’t get you high and hemp-based products are now legal in all states. It’s worth noting, however, that CBD oil products are no regulated by the FDA, so it pays to do thorough research before purchasing them. Some states like Louisiana, Illinois, Texas, and California have passed their own CBD laws.