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Today’s guest is Dr. Jud Brewer, Director of Research and Innovation, Mindfulness Center at Brown University and senior scientific and medical advisor for behavioral health at Sharecare and the creator of MindSciences.
Reminiscing on how MindSciences began at Yale, Dr. Brewer takes us back to 2012 when smartphones started becoming more prevalent. The good doctor tells us about how he aspired to develop digital-based therapeutics and how he spent almost one decade achieving this mission.
MindSciences is currently the leading evidence-based behavior change app and it has recently been acquired by Sharecare.
Dr. Brewer explains what neurofeedback is and how Anderson Cooper became involved with it for a story on 60 Minutes. Focusing on smoking habits, Dr. Brewer breaks down the two main components of cravings, both physiological and psychological, and the roles those play in our habits – and how digital-enabled platforms can help smokers quit.
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